property spotlight

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Selling With Ease

A Competitive Spirit
Selling a house today is a very different process than in years past. Information lies at our fingertips through the Internet, and Social Media gives us the opportunity to reach as many people as possible and attract buyers from all over the world. Although exposure is high, competition is, too. But I’m no stranger to challenges – having been an equestrian competitor for over 10 years and more recently a USTA tennis player, I love to win! Transferring this motivation to the negotiation table is a thrill for me, and I use my knowledge, communication, and interpersonal skills to sell your home for the most amount of money in the shortest amount of time.

There When You Need Me
Being a licensed Realtor® is my full-time profession, and I limit the number of people I serve in order to be there for each of them to the fullest. I put my clients first, I’m available at all times, and I take great pride in my ability to respond in a timely and responsible manner. I’m sensitive to the needs of my clients, working to customize my services to meet their most important priorities and considerations while keeping them on track for a successful and seamless experience. I view each home sale as much more than a business proposition – it’s an important life transition, and I’m here to make yours a little smoother.

A Trusted Partnership
Selling a house can be an emotional process… perhaps it’s the place where you’ve grown up, raised your children, or even built yourself. Finding the right Realtor® who will respect a home’s history is vital to a successful selling experience. Communication should occur easily and as often as needed, using the most convenient methods. Honesty, transparency, and strong ethics should be present from the first meeting to the final moments of your closing – and beyond. I pride myself on the trusting relationships I’ve formed with my clients, and I’m always honored when they call me back a second (or third) time.
Digital Media And Technology

LISTING SPECIFIC WEBSITE
View an exampleYour home will have its own dedicated website to display all necessary information and all digital media.

HDR PHOTOGRAPHY
View an exampleFor every listing, true high dynamic range photographs are captured by a professional photographer.

3D VIRTUAL TOURS
View an exampleWe use the latest 3D scanning technology to create an interactive online experience for potential buyers. It\'s a 24/7 digital open house.

HIGH DEFINITION VIDEO
View an exampleA professional video captured, edited and published to engage potential buyers on many digital platforms.
Testimonials
Ken & Beverly
We had some special needs for our TN purchase, and in a brutally competitive market, we were able to work together, long distance, and finally settle on a home that checked most of the boxes. It was not easy and we really felt for Cathy. She was in constant contact with us for MONTHS, and very helpful in guiding our choices. I almost thought she was going to give up on us, but on our 5th TN visit, a special house popped up on the listings, and we knew it was for us. It was not in the area we originally needed, it was not as big as we needed, but we were so taken with the area and home, we knew it was for us! I bet Cathy’s sigh of relief could be heard in Texas! I would highly recommend Cathy and wish her continued success!
Leslie
When you are trying to sell your home there are so many questions to ask, and so many you don’t even know you should ask. Cathy was there every single step of the way, advocating for us like it was her own home she was trying to sell. She answered emails and texts instantly, and it was clear she had so much experience and was able to advise us with every detail.
While she represented us when we sold our family home, we had our eye on another home to live in while we built. There were several offers the first day it listed, but I told her I really wanted it. We now live there! In today’s market, experience with the finer details makes all the difference. Cathy is that Realtor.
Cassidy & Mike McBride
Cathy was beyond professional and a wonderful Realtor to work with! She had helped my brother purchase his home just a year before we started looking. From start to finish she made the entire process fun and completely stress free! I still talk about how wonderful she was and recommend her whenever I have the chance.
As our family grows, I know we will need to house hunt again and I will turn to no one other than Cathy. Go with Cathy and you will be nothing but happy!
John Yeago
My father and I currently live in North Carolina but needed to sell my father’s home in Knoxville. Cathy had been recommended to us by a friend and we first met with her the beginning of November. At that time, nothing had been arranged, all the furnishings and belongings were still in the home, etc. Thanks to Cathy’s expertise, by the end of December the house was SOLD!
Her advice was right on target, she helped guide us in how to prepare the house to go on the market, she priced the house correctly, assisted us in responding to the offer wisely, and managed all the paperwork from long distance.
Cathy really knows what she is doing! She was always professional and easy to work with. I would highly recommend her to anyone who needs to sell a home in Knoxville. She knows her market!
Philip Bembower
Cathy Morrison is the consummate Realtor! Highly recommended to me, she did a superb job in selling my home in a down market. I would highly recommend her expert services to anyone hoping to sell a property efficiently and expeditiously. Friends of mine with property to sell using other realtors have not been nearly as successful as I have been with Cathy’s superb guidance, salesmanship, personality and oversight of the project.
Lori
Cathy Morrison was timely, thorough, and enthusiastic about selling my father’s house. She has helped our family and friends at least eight times in the past with our selling and buying Real Estate needs. We HIGHLY recommend her!
Rick McWhorter
As an Investor in Real Estate, I have conducted over ten buy and sell transactions of ten properties in three different states. Please trust me when I say that by far, Cathy Morrison was the best agent I have ever worked with. She had outstanding knowledge of the area, was extremely accessible and responsive at all hours of the day, and was very effective in negotiating terms with the sellers and their agents. If ever purchasing again in the Knoxville area, she is the only agent l would even think about contacting.
Drew
As a first -time buyer, I appreciated Cathy’s expertise and guidance. She taught me a lot about the process and I felt like she was a very strong advocate for my position in the negotiation. However, Cathy’s most impressive trait is her patience… she showed me a lot of houses while I was still trying to figure out exactly what I wanted.